"Your premium brand had better be delivering something special, or it's not going to get the business." ~Warren Buffett
I have a million and one thoughts running through my head right now. Even as I type I still don't know exactly how I feel about this... I'm gonna wing it...
Let's talk branding.
First let's define the word...
Brand(ing): A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc., of the contents, or upon an animal, to designate ownership;
Cattle just came to mind...
I'll get to the point. Central Saint Martins design student Ryan McSorley created, a final project, "Skin By Chanel" is a method to brand your skin with the infamous Chanel "C's". Yes, I'm serious. His theory being, that people who spend the money on Chanel skincare products want the world to know they primp and groom with Chanel. He figures when women (or men) buy a Chanel product, for the most part the world knows due to the logo on the merchandise and he feels you should get the same distinction with your skincare products. He feels it's just another form of product branding..BUT...it is actual branding. How do I feel about this? Hmmmm... I don't know yet.
How it works:
A headband with a silicone Chanel logo on the underside needs to be worn overnight, which then leaves an imprint of said logo visible for up to a few hours. Sounds more like "skin memory" to me. Like when you remove clothing that was a tad tight and have those unsightly marks on your skin for a little while.
I guess I feel it's simply a cute idea. Nothing more, nothing less. However I don't think it's going to be the women who buy and use Chanel skincare products that purchase this system. Nope. It's going to be the teenagers and girls in their early twenties who maybe own 1 Chanel bag (bought by Mom and Dad or a generous boyfriend) and a few Chanel lipglosses that will run around with the Chanel logo imprinted on their forehead...in the suburbs.
Read More HERE
** I feel I should disclaim that I have branded myself in a sense...I have my lip print (my actual lip print) tattooed in pretty hot pink ink on my hip... But that's different!! What?! It is...xoxo
Kisses Bitches...
Glamour Whore...xoxo
