Rosario Dawson, award-winning actress, singer and writer, whose acting film credits include Seven Pounds, Spike Lee's 25th Hour, and Clerks II, will be the host of an exclusive cocktail party on June 3rd at the Venetian Hotel's Tao Nightclub in Las Vegas, to celebrate the official launch of Gitanjali USA division, Aston Luxury Group's newest brand -- Love Universe. This will be the first time the press and industry affiliates will have an opportunity to preview the exclusive line before it premieres during the JCK trade show in Las Vegas, June 3rd-June 6th. Joining Dawson as she launches Love Universe are Supermodel Linda Vojtova and iconic Jewelry Designer Genevieve Jones, who will debut their Signature Love Universe Collections at the cocktail party.Love Universe is a partnership of leading jewelry conglomerate Gitanjali USA and the multi-dimensional house of art, music, fashion, film, design and media, Yellow Fever Creative.
A lifestyle jewelry collection marked with distinctive sensibility, Love Universe brings together sterling silver, gold, diamonds and colored stones, all worked with an innovative design strategy. The collection will represent a look and feel for today's fashionable, creative woman looking to wear contemporary, high-quality, affordable luxury.
After making its debut during the JCK show, the collection will hit the market in September 2011 with price points ranging from$300 to $1,200 for unique collectible pieces. The marketing budget of $12M for the first year will include selective initiatives and events and artistic collaborations.
Love Universe will also present co-branded collections signed by contemporary artists, fashion designers, supermodels, and creative celebrities from the acting and music world.
The official launch of Love Universe will also ignite a new philanthropic movement -- Love Pledge).Love Pledge is a moral commitment whose mission is to encourage citizens of the world to commit 1% of their annual earnings and 1% of their annual time to philanthropic causes and charitable organizations of their choice. The organization will serve as a facilitator of raising awareness that our world becomes a better place when its citizens give in different shapes and forms.
Beginning August 1, 2011, individuals will be able to purchase Love Pledge identity bracelets for $10 through multiple distribution channels. The bracelets will be made by women in Rwanda and Indego Africa. Initial proceeds will be provided to Indego Africa as well as to help fund Love Pledge awareness programs. Love Pledge does not advocate any particular cause, but will serve as a facilitator of raising awareness that our world becomes a better place when its citizens give in various ways.
By committing to the pledge, participants will be able to donate to the charitable organization of their choice. The names of donors will be listed on the website and will be provided with an opportunity to publish a brief statement how they wish to direct their pledge.
The goal for Love Pledge is that by 2015, 40 million individuals worldwide will accept the pledge by giving both 1% of their time and 1% earnings annually. This equates to 120,000,000 million charitable days (at three days per year) and $20,000,000,000 billion dollars ($500 average per person) given to charity each year by citizens of the world, making it the second largest philanthropic movement in history.